The Complete Guide to Digital Marketing: How It Can Help You Grow Your Business

Updated: Sep 12



Introduction: What is Digital Marketing?


Digital marketing is the process of using digital technologies to reach out to potential customers. It helps businesses in reaching their target audience, increasing brand awareness and generating more sales.

The term “digital marketing” was coined in 1997 by Eric Schmidt, the then CEO of Novell, Inc. Digital Marketing is a term that covers all aspects of online marketing.


Digital Marketing Basics


Digital marketing is a process of promoting brands, products, or services using digital technologies. It includes social media marketing, search engine optimization (SEO), email marketing, content marketing and more.

Companies use digital marketing to promote their brand and create customer connections. Digital marketers need to know the latest trends in digital marketing in order to keep up with the changing times.

The following statistics provide an overview of how popular digital marketing is and how it has grown over the years:

- 72% of marketers say that they currently use digital channels in their company’s overall strategy

- There are more than three million articles on Google about “digital marketing”

- More than one billion people are active users on Facebook every day


Social Media Marketing and its Role in Digital Marketing Strategy


Social media marketing is a process of promoting your business, products and services by using social media. It is a powerful tool to reach out to your customers.

The most popular social media platforms are Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest. These platforms have millions of active users who are always looking for new content to consume.

Social media marketing has two main components: Social Media Strategy and Social Media Campaigns. The first one is about the process of creating content that will be shared on social media channels while the second one is about implementing a strategy to promote the content in order to get more views or interactions (likes).


What are the Best Digital Marketing Tools to Use?


Digital marketing tools are the backbone of any successful digital marketing campaign. They help marketers measure, monitor and optimize their campaigns to get the best results.

The following is a list of some of the most popular digital marketing tools that you can use to help your business grow:

- Google Analytics: This is one of the most popular digital marketing tools that you can use to track and measure your website’s performance. It helps you analyze your website’s traffic, conversion rates, user behavior and more.

- Hootsuite: This is a social media management tool that allows you to manage multiple social media accounts from one dashboard. You can schedule posts, track social engagement metrics and monitor conversations in real time on all major social channels such as Facebook, Twitter, LinkedIn etc


The top 10 digital marketing tools include: Google Analytics, SEMrush, Hootsuite, Buzzsumo, Buffer, Ahrefs, Moz, SpyFu, Google Keyword Planner Toolkit  and  Facebook Pixel.



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